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Film quad posters you'd wish they'd designed.

original quad poster poor design fantasy design design print versions alternative

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#1 Delfilm


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Posted 10 December 2013 - 10:32 AM

I have recently found myself re-designing quad posters how I wished they'd been designed. The latest is the 50th anniversary Mary Poppins quad poster. Although it had the potential to be a great poster, there were quite a few frustrating elements:


1. Why would you put the main star of the film in silhouette? We want to see the subject of the film - there's no mystery here!

2. A large label slapped on the poster advertising the new Mr Banks film is cheap, lazy marketing and ruins the artwork

3. The kite shape is too big and dominates the Mary Poppins silhouette (Also the kite is a small part of the film that has no relevance to the rest of the poster's elements)

4. The cast titles are too small and theie placement unbalances the poster.

5. The Disney logo is too large and just says Disney, not 'Disney's' or ideally 'Walt Disney presents.' He may be dead, but he wasn't when the film was made.

The credits on the right and the 'in cinemas' text on the left also unbalances the poster making it almost appear as to seperate posters side by side. These should be centralised.

6. Having the title on the left rather than on the right feels wrong to the eye. Better to see the artwork first then the title (as we are used to looking from left to right)


Anyway here's the results - What do you think?





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